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  • Writer's pictureMike Piddock

Interviews with Impactful People: Celebrating B Corp Month 2024

For B Corp Month 2024 the team at GoodFX has decided to interview a different B Corp every working day of March. We want to understand what their businesses do, how they think about impact and sustainability, why they went down the B Corp route, and how it relates to their business and vision.


Next up, Chris from Ayres Punchard...



Ayres Punchard emerged from Chris's dissatisfaction with the unethical practices of the life insurance industry. Motivated by personal experiences, Chris embarked on a journey to expose the hypocrisy of tobacco-owned insurance companies charging higher premiums for smokers while denying the harmful effects of tobacco. Its foundation was built on ethical investing principles, aiming to align investments with clients' values and promote sustainability.


Chris's keynote speech at a Sustainable Investment Awards conference highlighted the discrepancy between fund managers' claims of ethical investing and the reality of their portfolios, challenging the industry's greenwashing tactics. The focus is on fostering positive shareholder activism and promoting sustainability, with clients appreciating Ayres Punchard's transparent and objective approach.

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